Airtel has just announced that they are boosting the language audio options on on 12 different channels on their DTH service.
Airtel’s DTH service is called Airtel Digital TV. This upgrade allows users to select from different audio languages while watching 12 channels available on the platform. The channels are Cartoon Network, Pogo, Hungama, Disney XD, Disney Network, Discovery, Fox History, Niick, NGC, Animal planet, TLC and the What’s on Airtel channel.
Mr. Sugato Banerji, Chief Marketing Officer, DTH Services Bharti Airtel said, Content has always been central to Airtel digital TV s endeavours. One of the key reasons for a growing proportion of our customers coming from outside the Top 300 towns is the preference and availability of regional content. With familiarity to more than one language being lesser outside these top 300 towns, availability of entertainment in a language of choice is a key customer need that is spurring the uptake of DTH as a category. Our consumer research has shown that content itself is the key driver of viewer choice. Whether small or big town, the viewer is still keen to watch high quality relevant content available in niche genres like Kids, Lifestyle, Infotainment, which is why we have been focussing on getting the language feeds on these genres activated as soon as they are available.
A lot of these channels have as many as 4 audio language options available.